Twitter has launched a brand new characteristic that lets its Blue subscribers tweet as much as 10,000 characters in messages that will even help daring and italic formatting.

The brand new options enable for longer-form writing that is extra just like an essay than the brief snippets of textual content that outlined Twitter for years. Twitter had a 140-character restrict for years, earlier than doubling it in 2017 to 280 characters.

Twitter Blue is the corporate’s subscription product that gives extra options than the free model, together with a blue checkmark. It prices $8 per 30 days for those who enroll by way of Twitter.

“We’re bettering the writing and studying expertise on Twitter! Beginning at present, Twitter now helps Tweets as much as 10,000 characters in size, with daring and italic textual content formatting,” one in every of Twitter’s official accounts mentioned Thursday. “Join Twitter Blue to entry these new options, and apply to allow Subscriptions in your account to earn earnings straight on Twitter.”

Twitter can also be increasing its monetization choices, permitting customers to subscribe to their favourite content material creators in change for subscriber-only content material. The subscriber-only mannequin is just like choices from companies similar to Substack.

Twitter CEO Elon Musk mentioned creators would obtain the lion’s share of subscription earnings.

“You’ll obtain no matter cash we obtain, in order that’s 70% for subscriptions on iOS & Android (they cost 30%) and ~92% on net (could possibly be higher, relying on fee processor),” Musk tweeted. “After first yr, iOS & Android charges drop to fifteen% and we are going to add a small quantity on prime of that, relying on quantity. We will even assist promote your work. Our purpose is to maximise creator prosperity.”

Musk, who can also be CEO of Tesla and SpaceX, additionally launched a subscription product for his personal account, charging customers $4 a month to view his personal subscription-only Tweets.