Within the guide of Proverbs, King Soloman says that “A phrase fitly spoken is like apples of gold in footage of silver.” Fitly right here means “correctly,” and what’s a extra correct type of communication than a handwritten notice?

For many people, handwritten notes had been a staple of rising up with dad and mom who insisted that we write “correct” thanks notes for birthday items, Christmas items, graduations, showers and extra. Whereas we could have considered it as a matter of etiquette, it’s actually a lot greater than that.

Handwritten notes are in all probability the warmest and most private type of communication, so incorporating them as a part of your advertising plan is the proper technique to create a better relationship together with your sphere of affect. Right here’s why you ought to be writing them, instruments it is best to use and a few concepts for how you can write them as nicely.

Advantages of handwritten notes for actual property brokers

There’s a cause that handwritten notes are such a preferred a part of so many brokers’ advertising plans. From new brokers to veterans, they provide unparalleled outcomes. Right here’s why they work so nicely:

Private contact

Everybody is aware of that actual property is a relationship enterprise, and handwritten notes assist to construct these relationships. As a result of they really feel so private and considerate, they make an enormous impression and guarantee everybody from members of your SOI to results in referral companions that they’re particular to you — and worthy of your time and a spotlight.

Improved consumer satisfaction

The non-public outreach that handwritten notes present ends in improved consumer satisfaction. Nobody needs to really feel like they’re only a quantity. Each consumer you may have needs to really feel like your favourite. Reaching out with a handwritten notice can accomplish that, particularly whenever you embody private particulars.

Elevated chance of referrals

The connection you construct with handwritten notes can simply translate into extra referrals, particularly should you proceed to speak with previous shoppers lengthy after the closing. As a result of private notes are sometimes stored for months or years, they outlast nearly every other kind of promoting collateral and maintain you prime of thoughts for years to return. 

Forms of handwritten notes for actual property brokers

When you don’t want an excuse to ship a handwritten notice, listed below are some key occasions within the lifecycle of your consumer relationship when a handwritten notice is especially welcome.

Thanks notes

Whether or not you’re thanking them for his or her enterprise, for a referral or for being a pal, your recipient will likely be thrilled with a handwritten thanks notice. Discover loads of concepts and examples in my article: Methods to write the proper thank-you notice assured to generate leads

Comply with-up notes

How do you retain your nice first impression going after an inventory appointment, purchaser session, or interviewing together with your dream staff or brokerage? With a promptly delivered handwritten follow-up notice. Recap your dialog, finish together with your CTA (name to motion) and, as all the time, categorical your honest gratitude.

‘Simply checking in’ notes

Haven’t heard from a favourite consumer or referral companion shortly? Attain out and renew the connection with a well-timed checking in notice. You by no means actually need an excuse to say “Hello” on this approach, however in order for you one take a look at their social media feeds for current life adjustments or accomplishments.

Vacation greetings

Fairly than sending out preprinted playing cards on the holidays, take into account a handwritten notice as an alternative. Supply your warmest private needs on a chic piece of stationery with a border shade that displays the season.

Suggestions for writing efficient handwritten notes

Need to be sure that your handwritten notes are having the influence you need on the recipient? Hold these pointers in thoughts:

• Hold it concise. This isn’t the time to provoke an extended dialog. It’s simply an opportunity so that you can contact base. If you wish to have an extended dialog, achieve this by telephone or in particular person.
• Be private. Attempt to embody one thing in regards to the recipient or about their transaction to make your notice extra private and fewer generic.
• Use correct grammar and spelling. Should you’re not nice at these parts, have somebody proofread your notes for accuracy.
• Use high-quality paper and pens. It might sound old style, however the kind of writing parts you employ makes a distinction in the best way your notice is perceived. Spend money on heavyweight stationery and a high-quality pen with both darkish blue or black ink.

Greatest practices for incorporating handwritten notes into your actual property enterprise

• Schedule time for notice writing, ideally as soon as every week or for a couple of minutes every day.
• Use a CRM to trace notes and the private particulars that make them simpler.
• Personalize notes for every recipient, referring to them the best way that you’d in actual life.
• Use handwritten notes together with digital communication to strengthen your message and enhance your contact.
• Practice your staff or brokerage on the significance of handwritten notes and take into account offering them with stationery and stamps in order that they haven’t any excuse for not writing their notes. Think about holding collaborative note-writing classes to make it a enjoyable group exercise.

Writing notes is not only about ticking off a field in your to-do record and even having good manners. It’s about delighting the recipient with a heartfelt, honest and, most of all, private type of communication. Incorporate handwritten notes into your outreach and see what an influence they’ve, each on you and on the individuals to whom you ship them.