Here’s the Story: ‘Brady Bunch’ Home Put On Market By HGTV For $5.5M
In these occasions, double down — in your abilities, in your data, on you. Be a part of us Aug. 8-10 at Inman Join Las Vegas to lean into the shift and be taught from one of the best. Get your ticket now for one of the best worth.
5 years after buying the home and utterly renovating it to mirror the set beloved by hundreds of thousands of viewers throughout a 2019 four-week TV particular, A Very Brady Renovation, HGTV is promoting The Brady Bunch house for $5.5 million, The Hollywood Reporter revealed on Wednesday.
The TV community initially bought the Studio Metropolis house for $3.5 million in 2018 and enlisted surviving forged members of the present and Property Brothers, Drew and Jonathan Scott, to finish an overhaul of the house, which included sprucing up the facade, including a second story with The Bradys’ unmistakable floating staircase, a vibrant orange and avocado-hued kitchen, the children’ Jack-n-Jill toilet, Tiger’s canine home and an extra 2,000 sq. toes to the unique house’s footprint.
HGTV invested an estimated $1.9 million into the renovations, in keeping with a press launch issued by Warner Bros. Discovery, HGTV’s guardian firm.
Danny Brown of Compass, who represented the house in 2018, is representing the itemizing this time round too.
Brown advised Inman that not solely is the house uncommon for a $5 million itemizing in L.A. County due to its historical past — it’s additionally garnered considerably extra consideration than lots of the movie star properties he’s represented earlier than. That type of consideration provides as much as plenty of vetting on the a part of him and his associates.
“Every person who sees the home needs to be vetted with proof of funds or they need to be simply searchable on Google, which is similar with any high-profile or high-end house I listing,” Brown stated. “But it surely’s somewhat extra thorough as a result of there’s folks popping out of the woodwork that aren’t Google-able and that normally doesn’t occur whenever you listing a $30 million house in Trousdale or Beverly Hills or Brentwood. It’s normally you understand who the consumers are which can be making the request. So this time, we do much more due diligence.
“The opposite factor that’s so distinctive is, I’ve had 100 requests for media interviews,” Brown added. “That doesn’t occur on another itemizing.”
Since its renovation, the home has been utilized in varied HGTV specials and sequence, together with drag queen Trixie Mattel’s Trixie Motel on Discovery+.
A portion of the proceeds from the property’s sale will assist present 250,000 meals for Flip Up! Struggle Starvation, an initiative HGTV has lengthy supported that helps American youngsters residing with starvation, in keeping with Warner Bros. Discovery’s press launch.
The house sale will embrace many gadgets contained inside the home and made customized for it, together with the inexperienced floral front room sofa, credenza and 3-D printed reproduction of the sequence’ horse sculpture.
“[HGTV] utterly rebuilt and renovated this outdated home to appear like an genuine reproduction of what the TV set appeared like,” Brown stated. “And that is an precise full, usable, practical home that may be a time machine to take you again to The Brady Bunch present and every little thing within the house was with painstaking element chosen to match what the set appeared like.”
“This seems even higher than the true factor,” he added.
Brown stated his private favourite a part of the house is the basic mid-century trendy staircase that serves as a design centerpiece to the property.
“It’s simply an unimaginable homage to the present and to that period,” he stated.
The final time the property hit the market in 2018, it was for the primary time in 45 years, not having executed so since 1973. At the moment, the asking worth was $1.85 million, and a few feared the property is likely to be razed and redeveloped. In response to those fears, a bidding struggle truly ensued with potential consumers who acknowledged the cultural worth of the home, which included HGTV and NSYNC singer Lance Bass, driving the promoting worth as much as $3.5 million.
The Brady Bunch ran on ABC from 1969 by way of 1974, and adopted a blended household of eight, their live-in maid, a canine, and all of the shenanigans that may ensue from having six kids develop up in a single family. The sequence then spurred TV film spin-offs, satirical remakes and innumerable treks by followers to see the mid-century trendy basic of a house.
For different brokers who would possibly tackle equally beloved properties sooner or later, Brown stated being ready for the size of the general public’s response is essential.
“With one thing that’s this iconic, you actually have to know crowd management and media management, as a result of it’s coming at me quick and livid,” Brown advised Inman. “In order that’s what you’ve actually bought to get snug with and actually get your arms round, as a result of if not, it’s going to be chaotic.”
Get Inman’s Luxurious Lens E-newsletter delivered proper to your inbox. A weekly deep dive into the largest information on this planet of high-end actual property delivered each Friday. Click on right here to subscribe.
E mail Lillian Dickerson