Bob Iger, CEO, Disney at Apple program
The Walt Disney Firm has all the time been on the forefront of recent storytelling expertise. On Monday, it introduced a brand new partnership with Apple to convey its streaming service Disney+ to the tech large’s new augmented actuality headset.
Dubbed Imaginative and prescient Professional, the headset will permit customers to work together with digital content material in blended actuality. It should retail for $3,499.
Disney CEO Bob Iger stated the brand new tech will improve the Disney+ viewing expertise, noting that when the headset launches early subsequent 12 months, customers will be capable to entry the streaming service.
“We’re consistently in quest of new methods to entertain, inform and encourage our followers by combining extraordinary creativity with groundbreaking expertise to create actually exceptional experiences,” Iger stated throughout Apple’s WWDC 2023 keynote on Monday. “And we consider Apple Imaginative and prescient Professional is a revolutionary platform that may make our imaginative and prescient a actuality.”
The demo reel for the collaboration between Disney and Apple included 3D visuals of a basketball court docket, exhibiting how customers may very well be immersed in sports activities contests from house, in addition to immersive Nationwide Geographic content material that positioned the viewer in the midst of the ocean.
“It should permit us to create deeply private experiences that convey our followers nearer to the characters they love,” Iger stated. “This platform will permit us to convey Disney to our followers in ways in which have been beforehand unattainable.”
The sizzle reel additionally showcased Mickey Mouse springing to life in a front room, a fireworks present from Disney’s theme parks erupting in a kitchen and followers watching Star Wars content material from a planet’s floor.
“We’re so proud to but once more be partnering the best storytelling firm on the planet with probably the most progressive expertise firm on the planet to convey you actual life magic,” Iger stated.